广告经营战略,Media Advertising Strategy
1)Media Advertising Strategy广告经营战略
英文短句/例句
1.Research of Provincial Satellite Television"s Living Environment and Advertising Management Strategies省级卫视的生存环境与广告经营战略研究
2.On Strategic Transformation of Local Advertising Agency in Hunan Viewed from Media Management;从媒介经营看湖南本土广告公司的战略转型
3.A Study of Guangzhou Daily s Variety Classified Advertisements Operation Strategy;《广州日报》大分类广告经营策略研究
petitive Strategies of Advertisement on Weather Studio Management of Meteorological Observatory of Guangxi;广西气象台影视广告经营的竞争策略
5.Effectiveness of Advertisement in Sci-tech Journals and Its Business Strategy;科技期刊的广告效应及其广告经营策略
6.Researches on Advertising Management Strategies in the Competition of the Press;报业市场竞争中的广告经营策略研究
7.Discussing the Management Strategies of Advertisement As the Production of Scientific and Technical Periodicals;论广告作为科技期刊产出的经营策略
8.The New Strategies of Media Advertising Management after Entering WTO;加入WTO后的媒体广告经营新策略
9.Game Analysis and Countermeasure about Advertise Market ing Strategy in Enterprise;企业实施广告营销战略的博弈分析及对策
10.The Study of Development Strategy of Chain Operation on Guangdong Guangxin Corporation;广东广信公司连锁经营业务发展战略的研究
11.Present Management Condition and Strategy Analysis of the Newspaper Advertisement in the New Thousand Years;新千年报纸广告的经营现状及其策略分析
12.Researching on the Guangzhou ZY Paint Materials Company Operation Environment and Strategy Adjustment;广州ZY涂料公司经营环境诊断与战略调整研究
13.Strategic Running Diagnosis and Analysis of CZ Software Company in Guangxi;广西CZ软件公司的经营战略诊断与分析
14.Probing into state owned management compay s strategy position during transtion period -take Guangdong Guangyue management company as example;转型期国有资产经营公司战略经营定位的探索——以广东省广业资产经营有限公司为例
15.clock advertising concessio时钟广告特许经营权
16.airport advertising concession机场广告特许经营权
17.After losing out to Microsoft"s powerful advertising campaign, Chu went into semi-retirement.结果朱邦复不敌微软强大的广告营销战略，进入半退休的状态。
18.Internet Advertising Trend No.3: Integration of online and offline activities into the marketing and sales strategy互联网广告的趋势之三：整合线上线下活动到企业的营销销售战略
相关短句/例句
advertising management strategies广告经营策略
3)advertising operation广告经营
1.Development and countermeasures of technological periodicals"advertising operation技术类期刊的广告经营及对策
2.The paper anlayes the current problems in mediaadvertising operation in China,focusing on the characteristics and the applicable conditions of Revenue Management(RM).广告经营是大部分媒体的主要收入。
4)Advertising Management广告经营
ment on theAdvertising Management Strategy and the Advertisement Features of Yan an Liberation Daily;延安《解放日报》广告经营理念与广告特色分析
2.Four misunderstandings on academic journals advertising management;学术期刊开展广告经营的4个认识误区
3.The Strategical Study of Jilin Satellite TVAdvertising Management;吉林卫视广告经营策略性思考
5)advertisement operation广告经营
pared with some famous foreign journals,many problems exist in theadvertisement operation of Chinese journals.相比国外的著名期刊,我国科技期刊广告经营还存在很多问题,针对科技期刊在实施广告经营策略中的问题,提出了改进措施。
2., this paper probes into the relation between the academic periodicals and theadvertisement operation.从学术期刊的广告优势、广告对学术期刊的促进作用、图书情报专业期刊的独特商机等方面探讨了学术期刊与广告经营的关系。
6)advertisement[英][?d"v?:t?sm?nt][美]["?dv?"ta?zm?nt]广告经营
1.Principle and strategy in managingadvertisement of medical periodicals;医学期刊广告经营原则与策略
2.Application of CRM in managingadvertisements of journals;客户关系管理理念在期刊广告经营中的运用——兼谈《现代纺织技术》的广告经营策略
3.In our country,effected largely by policy,economy and media surroundings,advertisement management of newspapering exists some problems,including superficial effect evaluation,illegitimate configuration and passive marketing.我国报业广告经营受政策环境、经济环境、媒介环境等因素影响大,而且还存在广告效果评估粗放、广告结构不尽合理、市场挖掘缺乏主动等问题。
延伸阅读
广告经营广告经营广告经营广告经营者为了谋取利益，通过承揽、设计、制作、代理、发布广告，为广告客户提供服务的行为。广告经营的基本形式包括承揽、代理、设计、制作、发布5种。广告承揽是接受广告客户委托办理的业务;广告代理是代理被代理人进行广告交易活动;广告设计是根据客户的要求设计广告方案;广告制作是按客户的要求，制作供发布的广告;广告发布是在广告媒介上刊播、刊登、张贴、悬挂广告。广告经营的主体是依法参与广告经营活动，享受民事权利，承担民事义务的组织或个体工商户，也称广告经营单位或广告经营者。广告经营者按组织形式和业务性质来分，有这样几种:①经营广告业务的企业，主要是广告公司。②兼营广告业务的事业单位，主要是广告媒介单位。③经营广告业务的个体工商户。从事广告经营的组织和个体工商户必须具备为广告客户提供广告宣传服务的专业技能和基本条件，并经工商行政管理机关核准登记取得法人资格或经营资格后，才能从事广告经营。广告经营者从事广告经营业务，必须遵守国家法律、法规确定的基本行为规范:接受广告经营业务时，应与广告客户或被代理人签订书面合同，明确双方的权利与义务;提供广告宣传服务必须坚持自愿、平等、等价有偿、咯守信用的原则;履行广告审查职责，严格审查广告内容，查验广告证明，维护广告的真实性、合法性，不得承接或代理内容虚假或有其他违法内容的广告;不能垄断广告市场，搞不正当竞争;严格执行国家规定的广告代理费标准，不能擅自提价或降价;按照法律规定办理开业、变更和注销登记，在核准登记业务范围和章程、合同、协议规定的范围内开展经营活动，按规定及时办理年度检验手续;遵守国家其他有关的法律、法规和政策。新闻出版单位从事广告经营的，除遵守上述基本行业规范外，还必须遵守下列规范:①设立专门的广告部门经营广告业务，其他部门不能经营。②刊播广告时必须有明确的标志，不能以新闻报道形式刊播广告，收取费用。③新闻记者不能以采访的名义招揽广告业务。
